Social Media Marketing
Social media has revolutionized the marketing industry.
It has leveled out the playing field and made it easier for brands reach target demographics at a faster pace for a lower price — it works.
With 71% of consumers referring brands to their own network after having a good social media service experience with a business, it’s safe to say social media marketing is word-of-mouth with wings.
Then we set up multiple Custom Audiences and test them all. If you have past data, then this helps in finding similar audiences to your customers to help you optimize the campaign even better by re-targeting & segmenting users who are likelier to become customers based on the actions they took in the past.
Maybe you don’t have past Facebook data, no problem. We will set this up for you on your website or APP and start building appropriate audiences.
As discussed above, it’s important to use appropriate wording that resonates with the consumer’s state of mind & awareness levels.
I use a very copywriting-esque approach to designing the ads which speak not only the language of your customer but helps in getting your company’s message across in the best way possible.
Setting up an evergreen funnel for your business
With the creatives, audiences & targeting ready, we now set up multiple campaigns that target your future customer at every point in their purchase cycle.
This includes 1 main campaign & multiple retargeting campaigns. The campaigns can range from single image ad, carousel ad, video ad, and so on. Ad formats are chosen to keep in mind the requirements of the campaign.
People buy when they want to buy not when you want to sell them
All of this makes sure you are not leaving any potential customers behind just because of the lack of your product’s awareness. And that you are in front of your customer when he/she decides to buy your product/service
Once the campaign is launched, they are monitored on a daily – hourly basis. This makes sure you are not spending money on non-performing ads. Appropriate optimization updates are made to the campaign wherever & whenever required.