Social Media Marketing

Social media has revolutionized the marketing industry.

It has leveled out the playing field and made it easier for brands reach target demographics at a faster pace for a lower price — it works.

With 71% of consumers referring brands to their own network after having a good social media service experience with a business, it’s safe to say social media marketing is word-of-mouth with wings.

Before the ad copy or creatives are worked upon we will determine the market sophistication which roughly translates to “Are people aware of their need for your product?” So we need to understand If they are aware of the pain that your product solves and if there are competitors in your market. This helps in crafting appropriate ads that hit directly at the state the consumer is currently in for maximum effectiveness.

Then we set up multiple Custom Audiences and test them all. If you have past data, then this helps in finding similar audiences to your customers to help you optimize the campaign even better by re-targeting & segmenting users who are likelier to become customers based on the actions they took in the past.

Maybe you don’t have past Facebook data, no problem. We will set this up for you on your website or APP and start building appropriate audiences.

As discussed above, it’s important to use appropriate wording that resonates with the consumer’s state of mind & awareness levels.

I use a very copywriting-esque approach to designing the ads which speak not only the language of your customer but helps in getting your company’s message across in the best way possible.

Setting up an evergreen funnel for your business

With the creatives, audiences & targeting ready, we now set up multiple campaigns that target your future customer at every point in their purchase cycle.
This includes 1 main campaign & multiple retargeting campaigns. The campaigns can range from single image ad, carousel ad, video ad, and so on. Ad formats are chosen to keep in mind the requirements of the campaign.

People buy when they want to buy not when you want to sell them

All of this makes sure you are not leaving any potential customers behind just because of the lack of your product’s awareness. And that you are in front of your customer when he/she decides to buy your product/service

Once the campaign is launched, they are monitored on a daily – hourly basis. This makes sure you are not spending money on non-performing ads. Appropriate optimization updates are made to the campaign wherever & whenever required.

As you would be aware, scaling campaigns is the no. 1 challenge troubling advertisers these days. Marketers in general have a hard time scaling campaigns without having their CPA increase to exorbitant levels. With our experience of handing millions of dollars in ad spend by running 1000s of campaigns, we use techniques that allow you to scale efficiently. This not only helps minimize the CPA fluctuation upon budget increase but often decreases the eventual CPA. These methods also help in scaling the campaign for your desired volume goals at a very fast pace.
Once the desired CPA & volume goals are achieved, we continue to monitor & optimize the campaign to avoid a decrease in performance. This is done via continuous updates to the campaign in the form of creatives, targeting, bidding amongst a lot of other things. There are innumerable smaller details that go into the success of a campaign which can’t be covered here & which an average marketer or somebody not familiar with Facebook Ads often overlook. However, with our experience in Facebook Ads, we make sure these smaller details are never overlooked but are taken advantage of. This is what makes The Best Media different from other agencies offering Facebook Advertising and enables us to get the kind of results we get for our clients.

For more information, Please talk to our social media Marketing expert.

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