Did you know that 75% of online searches begin on Google?
That’s a lot of searching going on, and most users particularly find their preferred content or answers browsing throughout the first page results of Google. So, what happens if you’re on the second or third page of these search results? The simple answer… massive opportunity lost.
SEO is no small task and going at it alone can be a costly lesson for a company or brand. Search engines are ruthless when it comes to relevancy. There are no shortcuts or wizardry tricks that will position a company at the top of the list.
Google, Yahoo, and Bing all apply very complex algorithmic formulas that take countless variables known as search signals into high regard.
Here’s what happens when your customer pays a visit to one of the search engines:
Within a nanosecond, after an online consumer enters a search request through the engine’s search box, the search engine (let’s say Google) instantaneously pulls an inconceivable amount of data of web pages in order to deliver the most accurate results of the search query. These search results are typically ranked by relevance and popularity for that particular search topic. The more relevant the results the higher its ranking is on the engines web page. This all makes for a whole lot of traffic
For more information, Please talk to our SEO expert.
How we conduct SEO
The title tag on pages of your website tells search engines what the page is about. It should be 70 characters or less and include your business or brand name and keywords that relate to that specific page only. This tag is placed between the <HEAD> </HEAD> tags near the top of the HTML code for the page.
The meta description on pages of your website gives search engines a little more insight into what your page is about. There is still debate about whether meta descriptions can help with keyword rankings. Regardless, you want to write your meta description with a human audience in mind that includes the page’s main keywords, as the meta description does show up in search results.
The above image shows how the title tag and meta description shows up in Google search results. You can see that the keywords searched by a user (in this case, the keyword was KISSmetrics) are bolded by Google in both the title tag and the meta description. This is why you have to use your business or brand name and keywords in both the title and meta description – it helps your search results stand out to the searcher when they are searching those terms.