Google Analytics
How do we look at your data through google analytics?
- Users. A user is a unique or new visitor to the website.
- Bounce rate. The percentage of visitors who viewed only a single page. These visitors only triggered a single request to the Google Analytics server.
- Sessions. The group of visitor interactions that happen in a 30-minute window of activity.
- Average session duration. How long on average each visitor stays on the site.
- Percentage of new sessions. The percentage of website visits that are first-time visits.
- Pages per session. The average number of page views per each session.
- Goal completions. The number of times visitors complete a specified, desirable action. This is also known as a conversion.
- Page views. Total number of pages viewed
Metrics vs. dimensions
Google Analytics reports consist of dimensions and metrics. Understanding the difference between them is critical for proper interpretation of reports.
Dimensions: These are qualitative attributes or labels used to describe and organize data. For example, if the average session length is being measured across several different regions, the dimensions would be “Region.” “Average session length,” which is a quantitative measurement, is an example of a metric.
Dimensions can be customized in Google Analytics. Examples of common dimensions includ
Dimensions can be customized in Google Analytics. Examples of common dimensions includ
language
browser type
city and country
models of devices
user age grou
Metrics: These are quantitative measurements of a single type of data. Examples of metrics include average session lengths, page views, pages per session and average time on site. Metrics are used to compare measurements across different dimensions.