Google Analytics

How do we look at your data through google analytics?

Metrics vs. dimensions

Google Analytics reports consist of dimensions and metrics. Understanding the difference between them is critical for proper interpretation of reports.
Dimensions: These are qualitative attributes or labels used to describe and organize data. For example, if the average session length is being measured across several different regions, the dimensions would be “Region.” “Average session length,” which is a quantitative measurement, is an example of a metric.
Dimensions can be customized in Google Analytics. Examples of common dimensions includ


browser type

city and country

models of devices

user age grou

Metrics: These are quantitative measurements of a single type of data. Examples of metrics include average session lengths, page views, pages per session and average time on site. Metrics are used to compare measurements across different dimensions.

For more information, Please talk to our google analytics expert.